Question 1

How does GA4 OAuth work?

Accepted Answer

We use Google's OAuth2 flow — you click Connect, authorise Reportly in Google, and we store your refresh token securely. Your data never leaves your account.

Question 2

Can I white-label the client portal?

Accepted Answer

Yes — on Growth and Agency plans you can set your agency name, logo, and brand colour. The client sees your brand, not Reportly's.

Question 3

How are AI insights generated?

Accepted Answer

We send your anonymised metrics to GPT-4.1 with a structured prompt designed by senior analysts. Insights are regenerated each time you open a report.

Question 4

Is my data secure?

Accepted Answer

Yes. All data is encrypted in transit (HTTPS/TLS). API keys and OAuth tokens are stored securely server-side and never exposed to the frontend.

Question 5

Can I cancel anytime?

Accepted Answer

Yes — cancel anytime from Billing settings. Access continues until end of your billing period. No cancellation fees.